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Email List Rental: Approach with Caution
src=”http://digitalb2b.files.wordpress.com/2011/03/oldhousesmall.jpg?w=300″ alt=”" width=”300″ height=”225″ /> The email list rental business is suffering, and no wonder. EmailExpert posted “We...
View ArticleQuinStreet Buys Ziff Davis Enterprise: Is B2B Just Lead Gen Now?
Although it has not been publicly announced, it appears QuinStreet has purchased Ziff Davis Enterprise, the publishers of eWeek, Baseline, CIO Insight and Channel Insider (not to be confused with Ziff...
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B2B Email Lists: How Publishers Use (or Abuse) Your Email
In B2B marketing, and particularly in enterprise technology marketing, publishers lean heavily on email lists for lead generation programs, including whitepaper and webcast promotions. B2B email lists...
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